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This domain keelausa.com states the following, "Whether your passion is backpacking, mountaineering, skiing, snowshoeing, camping or living in a cold rainy place, weve got the expert answer to your jacket needs." We analyzed that the webpage also said " People living and working outdoors demand more of their outerwear." It also stated " Keela provides you with the most comfortable, high performance, value priced solution for your needs. Ideal for walking, birding, hunting, fishing, and around town use, our SDP." The header had waterproof jackets as the highest ranking search term. It was followed by breathable jacket, lightweight jacket, and backpacking which isn't as ranked as highly as waterproof jackets. The next words they used was weatherproof. rain gear was also included but might not be viewed by search engines.